Every im newbie Business Owner Must Be made aware about Digital Marketing
Digital Marketing / Internet marketing / Online Marketing are among the most used terms of the profession today. However, it is sadly just a couple of jargon for most of people who hear it and use it to convey their view. What exactly is digital marketing and what part of it critical for today’s business participant? We’re here to break it down you r in the simplest words possible.
Online Marketing will be just marketing of marketing onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is one. That is what Online marketing is definitely. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept compared with what social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that fit in digital marketing with the exception social media traffic generation.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. This is often a way to get higher rankings in the search results on search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every website owner as it assists stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that have a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple nights. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy to them so as to keep reminding them regarding their visit to your website.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for an incredible digital / Web site experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
